Our offering is organised around six complementary research areas. Each area answers a family of questions you ask yourself as a decision-maker.
Together, they cover the entire life cycle of your business: from understanding your environment to validating your innovations.
Understand the context in which your company operates.
African markets are shaped by social, political and economic dynamics in constant evolution. Our societal studies let you take the pulse of public opinion, assess the impact of policies on your markets, and anticipate structural trends.
Examples: opinion polls, public policy evaluations, impact studies, sector barometers.
Map your territory before you invest in it.
Before allocating resources, you need to know where you're stepping. Our market studies give you a precise view of the size, structure and potential of your target market.
Examples: segmentation, scoping and sizing, feasibility studies, competitive intelligence.
Know your customers better than they know themselves.
The African consumer is diverse, demanding and rapidly changing. Our consumer studies let you build precise typologies and map the purchase journey.
Examples: usage & attitude studies (U&A), typologies, customer journey, needs studies, ethnography.
Measure what your customers really think of you.
Reputation is built slowly and lost quickly. Our brand studies give you an objective measure of your awareness and perceived image.
Examples: awareness & image barometer, customer satisfaction, NPS, brand audit, brand equity.
Communicate better, spend less, convince more.
Every franc invested in communication must produce a measurable result. Our studies let you test your creative work before release and track effectiveness over time.
Examples: pre-tests and post-tests, advertising tracking, message testing, copy testing.
Validate before investing. Launch with confidence.
Innovation is risky. But that risk can be reduced. Our innovation studies let you confront your ideas with reality before any development.
Examples: concept tests, product tests (blind & branded), digital product tests, price acceptance.
Secondary data, sector reports, document analysis.
Semi-structured interviews, focus groups, ethnography, co-creation.
CAPI / CAMI / face-to-face questionnaires, statistical representativeness.
A/B testing, social listening, digital trends.
Your next study starts with a conversation. Tell us about your challenge — we'll recommend the approach best suited to your market and your timeline.
Contact us now