ESOMAR affiliate member: your guarantee of international standards
ESOMARWhat is ESOMAR?
ESOMAR — the European Society for Opinion and Market Research — is the international association that brings together market research professionals in more than 130 countries.
Founded in 1947, ESOMAR defines and promotes the ethical and methodological standards of the profession on a global scale.
What our affiliation means for you
Audited methodology
Methods compliant with international standards, documented and reproducible.
Impeccable ethics
Consumer data collected with full respect for their privacy.
Full transparency
Reports with methodology, sample sizes, margins of error and limitations clearly stated.
Defensible results
Data you can present to investors, partners or governance bodies.
A rare commitment on the continent
In Africa, ESOMAR affiliation remains rare. For us it is a deliberate choice, reflecting our conviction that African decision-makers deserve data as rigorous as that available to their counterparts in developed markets.
Because the quality of your decisions depends directly on the quality of the information on which you base them.
Ready to make better-informed decisions?
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