Who we are: the story of an institute born for Africa

Our identity

Insight Plus Africa is a market research institute founded in Côte d'Ivoire and Mali, with an operational presence in more than 20 countries across the continent.

For over 15 years, we have supported companies, institutions and international organisations that want to understand African markets in depth — not just on the surface.

Our mission is simple: to turn the complexity of African markets into clear, reliable and directly usable information for your strategic decisions.

A human-scale structure

We are a team of 10 experienced professionals, selected for their mastery of research methods and their knowledge of the African field. This size lets us combine the rigour of a large structure with the responsiveness of a close-knit firm.

At Insight Plus, you work directly with the experts who will design, run and analyse your study.

Our values

Rigour

4 levels of quality control. Every data point is verified before delivery.

Proximity

We know the markets because we live in them.

Relevance

Actionable insights, not volumes of data.

Confidentiality

ESOMAR ethical standards, full respect for respondents' privacy.

Our history

+15 years
Founded in Abidjan, a first African vision of market research.
Mali expansion
Opening of the second office.
20+ countries
Building the pan-African field network.
ESOMAR
International affiliation obtained.
Today
500 tablets, 10 experts, 6 research areas.

Ready to make better-informed decisions?

Your next study starts with a conversation. Tell us about your challenge — we'll recommend the approach best suited to your market and your timeline.